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Promotional Graphics

Wi-Fi Poster

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Change Management: Employee awareness of the company's addition of a wireless network and when their building would be impacted.
Marketing: Encourage employees to install the wireless software on their computers and encourage them to learn more about wireless usage..

Acheivments:

This was the most seamless company-wide program because the department director kept marketing in mind when he planned the program and actually budgeted for it. This was a campaign poster that was distributed globally in each building as the conversion of that building was close at hand. This change management camppaign was different from others. Employees were eager to participate, so the main goal was informing them of when their building would be converted and where they could learn more about wireless.

Wi-Fi Banner

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Change Management: Employee awareness of the company's addition of a wireless network and when their building would be impacted.

Acheivments:

The banners were distributed to the campus cafeterias and also hung in each building just after it had been enabled for wireless. They were very large, about In case employees had not already visited the WiFi Web site to learn more about how to use it, the banner reminded them of the URL shortcut.

BT Email Newsletter

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Change Management: Increase employee awareness of the Business Transformation program.

Achievements:

This email was designed to complement the BT Web site as another communication channel. It was sent out on a monthly basis to make sure that employees and executives were kept abreast of information they needed to know. Note: Most of the text and pictures on the site have been replaced with generic content for confidentiality purposes.

Global Help Desk Poster

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Change Management: Inform employees of a new Web site and a new Help Ticket application for the company's Global Help Desk.
Graphics: Ensure that the poster got noticed.

Achievements:

The Global Help Desk Web site was the second most used site in this corporation. The department's management wanted to make sure that replacing the old site would not come as a surprise to employees, especially the executives. The design was not intended to coordinate with the Web site's more business-like approach to graphics, but rather to make sure employees noticed it among other material on building bulletin boards. These posters were distributed throughout the campuses weeks before the new site and application were launched.

IT Security Poster

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Promotion: To encourage good security habits

Achievements:

The manager laid out what she wanted communicated and I provided the slogans and the graphics. this corporation has a culture that takes itself seriously, so this type of humor, as compelling as the message is, is not encouraged. This concept was rejected in favor of the following poster.

IT Security Poster

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Promotion: To encourage good security habits

Achievements:

This is one of 3 posters that were distributed to the U.S. campus locations.

IT Security Poster

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Promotion: To encourage good security habits

Achievements:

This is the second poster in the campaign. They were distributed a few weeks apart to increase the impact. The message is to be careful about talking business in public places because you never know who might be listening.

IT Security Poster

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Promotion: To encourage good security habits

Achievements:

Another humorous poster. The concept is to portray the typical situations where a laptop is not bothered to be locked down because the time away is brief - like a coffee or bathroom break. This concept was mostly to entertain the security manager with no real intent of distributing it since it could be offensive to some global cultures.

IT Security Poster

Client:

A Fortune 500 Silicon Valley Corporation

Goals:

Promotion: To encourage good security habits

Achievements:

The last poster in the series. It doesn't have the impact of the last one, but it also would not offend an employee from a different culture.